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Helvetica 2007 123movies

Helvetica 2007 123movies

Sep. 12, 200780 Min.
Your rating: 0
7 1 vote

Synopsis

Watch: Helvetica 2007 123movies, Full Movie Online – A documentary about typography, graphic design, and global visual culture..
Plot: Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Smart Tags: #text_based_poster #art_documentary #typography #graphic_design #design #typeface #global_culture #art #advertising #modernism #designer


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Ratings:

7.2/10 Votes: 7,936
88% | RottenTomatoes
N/A | MetaCritic
N/A Votes: 143 Popularity: 7.086 | TMDB

Reviews:

Mildly interesting, but ponderous
A documentary about a typeface? For those of us who take interest in such things, of course! But if you’re one of those who never bothers to change the default font in your Word documents from Times New Roman, then I’d recommend you stay away from this film altogether.

Unfortunately, even those who are keenly aware of typefaces may find this movie disappointing. My main criticisms:

1. It spends long sequences showing us examples of Helvetica signage used in various contexts. Some are elegant and clean, many are torn old posters, ragged pieces of letters peeling off walls, etc. These sequences were artistic and okay at first, but maybe after the fourth one, you find yourself reaching for the fast-forward.

2. It spends the vast majority of its time in interviews with various designers discussing their impressions of the font’s “meaning” or its impact in the history of design. This should have been perhaps 30% of the film, instead it is closer to 80%.

3. It doesn’t spend enough time looking at the technical details of the font. There are occasional off-hand references by some of the interview subjects to various features of certain letters, but even those segments are not illustrated. I would have loved to see a side-by-side contrast between Helvetica and similar sans-serif fonts used earlier, or perhaps others created since then. In one sequence, we catch a glimpse of one of the original large-scale drawings for one of the letters; I would have enjoyed seeing more of those, larger on the screen, and with explanation of how the various parts work in relation to one another.

With its current affective emphasis, this would have been an acceptable 45-min. documentary, but at an hour and a half, it is far longer than it needs to be. I hoped to walk away with an understanding of what made Helvetica uniquely popular, but that was never clearly shown in any way.

Review By: dbogosian-1
Fonts are as exciting as they seem
At its core Helvetica is a documentary about the creation and widespread use of the typeface of the same name. If that sounds boring to you, well guess what, it often is.

The film, directed by Gary Hustwit, begins with the birth of the typeface. It was created in 1957 by the Swiss with the hope to create a “perfect” sans-serif typeface. As a side note, a serif is apparently the little “feet” type accents that are on letters of certain typefaces, for example Times New Roman is a serif typeface. The film speaks with several type designers, a profession that I was unaware of, including the designer of Helvetica. Once the viewer has been given an adequate background on the typeface itself, the film begins to change. It wanders away from the typeface itself and becomes a documentary about graphic design. Graphic designers express both their love and hatred for the typeface as well as its effects on the larger world of design, becoming more of a film about modernism and post-modernism as it applies to this world.

Throughout the film, the director goes out into the world to shoot different signs and postings that utilize Helvetica. At the beginning, this is intriguing, often surprising the viewer with just how often this single typeface is used. However, as the director employs this technique more and more often, to the point where it seems built into the transitions, it becomes annoying. By the end, I felt like I was just being shown the same images in a film that no longer was truly just about the typeface itself.

If I were a graphic designer I may have found this film more intriguing and interesting, but sadly, this is not the case. It is shot well and the interviews seem to give a balanced opinion on the use of the typeface, but as a film, it is stretched thin, feeling overlong at its lean 80 minutes.

Review By: airguitar57

Other Information:

Original Title Helvetica
Release Date 2007-09-12
Release Year 2007

Original Language en
Runtime 1 hr 20 min (80 min)
Budget 0
Revenue 0
Status Released
Rated Not Rated
Genre Documentary
Director Gary Hustwit
Writer N/A
Actors Manfred Schulz, Massimo Vignelli, Rick Poynor
Country United Kingdom
Awards 3 nominations
Production Company N/A
Website N/A


Technical Information:

Sound Mix N/A
Aspect Ratio 1.85 : 1
Camera N/A
Laboratory N/A
Film Length N/A
Negative Format Video (HDTV)
Cinematographic Process HDTV
Printed Film Format N/A

Helvetica 2007 123movies
Original title Helvetica
TMDb Rating 7.3 143 votes

Director

Gary Hustwit
Director

Cast

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